Expert Article-Vogue (Draft)

Expert Article Rough Draft

The Vogue Magazine

The world’s most influential Fashion magazine

Gone are the days when restricted clothing was a choice for anyone; we all want to wear more luxurious fabrics. Thanks to mass production that has enabled the manufacture of numerous clothing styles available to all people. You cannot mention this trend minus the evolution of the Vogue magazine that has promoted fashion and dressing styles. By the end of this article, you will realize the tremendous development and success that the Vogue Magazine has made, courtesy of its unique editors.

Vogue development history

The foundation of the Vogue magazine dates back to 1892, when Arthur Turnure, a socialite had a desire to create a weekly New York social magazine. The key editor at this time was a fellow socialite, Josephine Redding. It was until the 17^th of December the same year that the first issue of the magazine. Since it was a weekly magazine designed for the working class in America, its covers also included well-polished women. Remember that the initial content of the Vogue was to attract the attention of both men and women. It should be in your mind that times and seasons change, so do the fashions and preferences. Between 1889 and 1899, the Vogue experienced numerous changes. Large format fashion plates increased and diversified sections expanded rapidly. A major editorial change was noticed when Rosa Payne introduced the idea of running a section on garment patterns. You notice that women are the center of fashion and style. Almost everything in the clothing industry revolves around them even today. At the beginning of the 20^th century, Vogue magazine transformed to specifically, a women’s fashion magazine. Here, readers increased but sadly, the circulation numbers were lessening. Newsstands could return magazines that were not bought on credit. The decline in circulation meant that Vogue had less prepaid subscriptions. People who bought from newsstands wanted seasonal issues but refused to invent in prepaid subscriptions.Here is an example of early 20th century Vogue magazine cover, very vintage style:

The uniqueness of the Vogue’s editors and their contribution to success

At the time when readers’ interest in the magazine was declining, Conde Nast bought Vogue. His unique experience in the Collier Weekly paper doubled the revenue of Vogue. His long time stay in Home Pattern Company motivated his decision to extend the pattern enterprises of Vogue. He totally reformatted the design, came up with full color back and front color. He even initiated a department in which women could exchange and sell fashion items. In general, he changed the circulation of the magazine, where instead of being produced weekly; it became a semi-monthly magazine focusing on the new formula of the Vogue’s success. During a time when Anna Wintour was the editor-in-chief of the magazine, she was a pioneer in mixing inexpensive fashion items with more costly ones in photo shoots. This made her obtain a bigger audience. She is known for having combined regular clothing with haute couture and developed a fresh move in fashion. Her unique ability to revitalize the magazine and her brave need for new things has created the Vogue magazine that is popular today. On top of the above editors were Grace Mirabella and Diana Vreeland who played major roles in focusing on modern fashion and editorial issues that saw to it that stylistic changes addressed the trending lifestyles.

Why you should embrace the Vogue magazine

Being a magazine that focuses on style and fashion, this world’s most influential paper reaches millions of people locally, in the U.S and globally. It raises awareness of political, economic, social, and technological issues that you cannot afford to miss for example, in 2006, it had an article that featured prominent Muslim women and the way they integrate fashion in their lives. These beauty and social skills are important aspects to be known by women in improving their lives. Since 2011, Vogue magazine awards the Best Styling movie. I deeply encourage you to have your copy of this monthly magazine and gain more insight.

Reference:

Chelsea, R. (2012). Fashion Forward: A Guide to Fashion Forecasting. New York: Fairchild.

Feiereisen, Sharon. "10 Things You Didn't Know About Condé Montrose Nast - TheFashionSpot." Editorial. 10 Things You Didn’t Know About Condé Montrose Nast 26 Mar. 2015: n. pag. TheFashionSpot. 26 Mar. 2015. Web. 21 Sept. 2016.

Norberto, A and Alberto O. (2006). In Vogue: The Illustrated History of the World's Most Famous Fashion Magazine. New York: Rizzoli.

Rebecca, W. "The Story of Vogue Magazine." Suite101.com. 28 July 2009. Web. 20 Nov. 2012.